Wednesday, May 23, 2012

Play the Money Honey !!!!!


Play the money honey!!!

Well I have been dealing with Money for the last 18 years as a management consultant & a start up expert. During the course, I hav met many many entrepreneurs who were dreaming to be rich, or guys growing to be rich or the “flinch guys” say the money hunters who want to become rich overnight. Understanding their thought process is amazing how people think or react to a situation.
I am always puzzled why only some people get rich and make money? Why not every one? What’s special with these guys who made their money? What is the Key to make money? What are the rules these successful guys follow? We all know at the time when Ambani / Bill gates / Steve Jobs were in the making  there were many other in the same fields, may be more smarter, with more money more contacts or more opportunities , how did these guys only succeed and where are others. Every thing exactly the same for every one…
Now after 19 years in profession and with lots of personal interest I think I have understood a little of the pattern of the money making trick - how money is generated or say acquired by some.  Right now i jus wanted to share my experience and understanding about money and how it controlled by only some and why millions only dream of money and never ever get it in their life….. Basically I wanted to write the meaning of money and what rules the rich follow to become wealthy… This is not an exhaustive theory of money making nor I am an expert.. all these small patterns of successful people I have come across I jus wanted to share….

Money or wealth is NOT generated - it is a myth.
Many people have misconceptions about money. As people generally understand u don’t generate any money with your hard work, you are NOT CREATING any money cause u are not god. Money is already there – or every where, waiting to be acquired or grabbed, that’s it – u don’t need to work hard and sweat for it, money only jus passes through from one hand to another. Like the old saying money and blood always need to be in circulation. Only one needs a have a situation or a process to take the money for yourself that’s it … it is as simple as that.  Countries, Corporations, businesses or jus plain people like you and me apply different routs to take money for themselves. Here I am talking about “BIG money” not “change” sir…

Dint we take money from dad triggering emotions ?, don’t countries jus issue crap bonds and take money from other countries to build infrastructure and enjoy at others cost like the US, don’t corporations sweep billions in small change from millions world over giving them “paper equity” ?, don’t smart girls take away wealth from greedy old men?.. It all happens every day… so the first rule in money making is “there is cash all over” for me and how smart I am to take it for myself that’s it. If some one has misconceptions seeing Hindi movies that the hero runs a taxi and makes money and bungalows etc quickly it’s Bull and  never happens.

Employees never get wealthy
U never can become wealthy if you are working for some one. That’s the rule. After I got qualified as a Chartered Accountant I was travelling to Bombay for my first job interview in a train I met a 18 year old rustic Rajasthan guy, he was shocked to know being a qualified CA I was trying to go for employment.. He asked me dint I like making money?  He also asked me why should you sweat day and night & use my knowledge to make someone else rich. He said millions work day and night to make few thousands rich … what a revelation!!!..After that, I dint go to the interview and looking back after 19 years I don’t regret it. If you are smart and in employment then kick it and go into the real world of money making.  

Money without Power?
Its very very important to have Power along when you have the money. Without power – all the money you have will vanish overnight... Power should also increase in the same proportion of the money generated by a person. I have seen many cases like this… This is a unwritten rule… 3 years back I negotiated business transfer of a small business which had mineral concessions to a MNC for 11 Mil US. The client was middle class hard working guy and with the deal he was on the clouds that he made money he could not even dream. Met him again last week in a restaurant. U know what ? Out of the 11 mill he went tried to acquire a large iron ore mine in Indonesia for US 6 mill this went into litigation with the seller, he acquired a metal quarry in UP for US 3 Mil and has problem with locals and is stuck , Income tax  guys have raised demand for US 2 mill, His working partners have filed suits on him claiming US 4 mill as their share, WOW so many issues in 3 years.., the point is this guys is soo small he dint have the power to hold on to the US 11 mill he made.  If he was powerful enough there would be no litigation in Jakarta, no issues with the locals in UP, his working partners would shut up with what ever little they were offered. He would have settled with the IT dept. That’s it. Even he would have put his entire money in Bank fixed deposit he could not have held it for sure. He would have lost the money in other form. So money without power would vanish.

Money makes many things 
Yeah sure money makes many things we all know but the funniest part would be the first ones which would make is the illegal ones. A wealthy person who do illegal things would never be wealthy all his life. People have misconceptions that moneyed guys always have fun and enjoy every day, every minute just like in the movies. In real life the wealthy would not have time even to have a good lunch too, with money there are so many responsibilities. A guy suddenly getting money would think making money would be soo easy and first goes and buys a Big Car, Falls in love with his secretary and has differences with his wife and family, Starts partying every day drinking heavily, would have concubines, try to acquire illegal assets, Cheats the Income tax and that’s the end he looses every thing and only those illegal things remain and eat his life away. So when you acquire money with that you acquire more responsibilities and stay away from Illegal things
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Ok bro how to make Money?

People who have potential to get wealthy are three categories, the first one is the  knowledge business guy ie. A Professional Management consultant, a  journalist, a Doctor, a Company secretary, a Software expert, a lawyer etc. The second category are the business men or say the entrepreneurs’, people who invest money, take risks in life and grow. The third categories are the Flinch guys i.e. the money hunters who look for easy money thru illegal means or bribes or whatever. We avoid talking about the third category.

The Knowledge Guy.
Out of many professionals only 1% would be come rich isn’t it? Why? When there are hundred thousand CA’s only 1% classify as wealthy though every one of them have same qualifications and similar skills? What is the difference? This is the Difference.

 Choose the money making vertical in your knowledge sphere.
To make big money a professional needs to choose the best of the vertical in his domain. Doing vanilla profession will yield peanuts. A CA should be in fund raising, a lawyer should be in High Court specializing in Corporate laws, A CS in M&A deals, a doctor as a super specialist… 
     
     Choose the best area of operations
A professional should be based in a large city, Big city means big business and big clients and big contacts and big deals. See the difference of a Chartered Accountant based in Hyderabad and who is based in Beijing.


 NO obligations
5 years back I met a night club owner in Dubai who was a friends friend. When I was having dinner with him, his aunt’s son came in seeking favor, actually he could have easily helped him but our man even refused to listen. You know what he told me later…. “His father for his happiness ****** his mother and this fellow is born  ... What is my obligation ? - “stunned”. Have obligations you go empty handed.

 Don’t sell  Cheap
Charge high is the mantra. I know many professionals giving away knowledge for free. You should very well know the product you are selling is “knowledge” and if u give it away free to show off or to please someone or to just showcase your knowledge and intelligence you will have to starve.

 Don’t fall in love with your client.
Many professionals are in the habit of liking one particular client because he is just good with you or caring. You have to understand that he is good only because you are not charging him. The day you charge him he would be your worst client.   

 Charge and collect
Never do any consulting free, Even for a small work “Charge “and collect aggressively. Always remember your product is your knowledge did you ever see 1 cent chocolate given away free?.
 Limit your partners
Partners are pain, many of them just share without contribution. As far as possible keep partnerships small. Let no body piggyback your efforts.

 Don’t do illegal deals
A professional never ever should do any illegal activity, respect in the society, status matters a lot.

Travel
Travel at the drop of the Hat, as a professional contacts are your power and contacts with knowledge will make you popular and rich.

 Contacts
As a successful professional you will have lot of contacts, never introduce one to another, nor introduce them to other professionals. They are your blood and ATM’s, don’t make your ATM - PIN CODE public domain.

 Don’t stand guarantee for your clients
Clients are gullible talkers, don’t fall for their smooth talk and go into their business, remain a professional , if a client is offering you a share in his business it is clear he wants free service from you. Also never guarantee his business deals, you will be caught pants down. Never ever invest in clients business too.

 Don’t deal with suspicious characters.
You meet a shady guy who is slimy? Avoid like plague. Don’t fall for easy money tricks, people drag well known professionals into shady deals to easily establish their own credentials for pulling off a fast one.

 Don’t invest in Stock market If you don’t know the business.

Now The business man or the entrepreneur
Here is the guy - the entrepreneur – gods for this planet, risking his money, family life, future for just the flow of adrenalin. You cannot stop him to take a plunge into a business idea, he loves his successes and learns from his failures, they are ones who drive this world, this economy, make our lives more qualitative and the best part make millions of people earn their bread every week.

 What business?

The real wealth creator is Nature which produces money or wealth in the form of Oil, gas, Diamonds, Coal, Iron ore, Quartz, Beach Sands, Bauxite soo many others   and that the start of money / wealth creation. Dint we see wars created for control of natural resources?. Don’t we know wat US is doing in Middle East and Africa for the last 100 years? So the source of money or wealth is nature and if alone you want to generate BIG money, then be in the action where the money is, in what ever form you are no issue, don’t need to have big money to be there, be where the action is   take the control of nature wealth and you are wealthy soon – that’s a promise. I saw many small guys who made it very big in Indonesia in just identifying mineral concessions for foreign companies, You can never ever go bankrupt if you have natures abundance in your control. The demand never evaporates. 

15 years back I went into specialty chemical manufacturing, it was so exciting, during that time I met a liquor baron, when I told what I was proposing to do, he shook his head and said always do a product which is consumed every day don’t go into green field high tech products, in business you always enter into one where the product is a necessity and the   demand is ever increasing. How right he was, my business went bankrupt and I lost every thing. 


In a country like India any business can make money, just need to focus on product which is a necessity to the billion people, let the profit margins be low. The point is if your top line is assured and ever growing you are in big business, Now to make good profits you only need to cut corners to become lean and efficient that is all it takes, every dime you save is your profit and when there is large top line  – drops make a ocean. A management guru once told “ Show me Cash Flow – I will show you profit”.

 Know your exit.
The most funniest thing I see in businessmen is – none of them know what is his exit. Life is soo short and we all have a sure shot exit for this life in death. Then in business why don’t people plan exit?. 90% of them don’t know when to exit and they die a slow death.  

Ride the wave

Have the ears to ground and have the knack on smelling whats coming. Did you ever see a ocean? Ride the wave and you are on the top of the world and just manage not to go back with it. Always ride the wave.


 Postpone decisions by a day

Don’t take impulsive decisions. Always postpone decisions by a day and see, I am sure you get up next morning nd think how silly you were yesterday.
  
Never ever take public deposits
Public deposits big NO NO NO. A small hundred thousand rupee public deposit after 50 years can put you in jail for ever, if you have any doubt ask Nemish Kampani.

Don’t do business with 100% loan
When you are coming into business, always invest your margins first, don’t try to play on 100% loan, you will be sure to be thown out at the first taste of success,  there will be no fall back for you and it will prove so costly in the long run. This rule applies to buying assets too … Cannot buy a house or even a car on 100% finance. Credit cards are 100% loans. if you want to become rich then right now tear your credit card into two.

 You can renegotiate any number of times
Yes you can , you can renegotiate any deal any number of times, even with your wife. I do it every time if I feel I made a mistake in negotiation. I have a brilliant friend who is a telecom expert , he taught me this.. very very successful theory .. try it once and you will profit for sure.

DO business which will fetch valuation
Big money is always a valuation game. So concentrate on those things which can give valuation in future. Today’s scrap is tomorrows money. Who thought 15 years back Satellite rights or World rights of silly movies were gold mines? They were given off free then, Who thought mineral concessions or just applications for mining are money, I have seen people paying USD 25 Mil for some body to withdraw his application for a mining concession in Karnataka.     ( this costed him just Rs 2500/- or USD 50)

Don’t divert funds

You are diverting money from your business or profession ? this means you are draining off your own blood from circulation. 

 Don’t do illegal business
Illegal deals No No , you definitely  get caught for sure. Law takes its own time but it is sure and decisive. Also pay your taxes promptly, don’t forget you not only have a obligation to your country , the land has made you what you are today.

Don’t fall in love with your secretary
Some one told if you want milk why do you want to own a cow?. Family is first and last , never ever cheat them.
  
Don’t do things which are not in your control
Every time you do a transaction or enter into a business, think for a minute, is this transaction  in my control ? if not don’t do it… My brilliant telecom friend had invented this, aways works soo well.

 Avoid litigations.
Negotiate for ever and solve your problem. No issue is so tough not to get resolved. No litigation please.. it will drain you out, make you negative, spoil your  relations, make people suspect you and you are only making your lawer fatter.

Money is not permanent – Know that
Its jus matter of time how long money is there with a person or a corporation or a Country. It has to pass on and money will never stick permanently to any one. Nature is decisive and ever changing, Dint we see emperors falling apart?  dint we see Goldmansachs, Walmarts , Enrons going bankrupt, are we not seeing Greece, US, Europe faltering on money matters ? , that’s it - these ones have jus lost the ability to sweep money from others that’s all, they lost their ingenuity to attract money from others any more. So the key is know your limit, know your exit rout and exit gracefully.